LESSON 07 · WATCH

The math of sales

The back half of the funnel, what a no show actually costs, and the exact place your competition stops.

You will leave with: The reason you are actually here
STEP 01

Booking to money

Bookings
18
Showed
10
Closed
6
Look at where the drop is. You close six out of ten that show up, and you lose eight before anybody says a word. The biggest leak in your week is not closing. It is showing.
STEP 02

What one no show actually costs

Five hundred calls got you eighteen bookings, so every booked meeting cost you about twenty eight dials. Now price the eight that never showed.

Dials per booked meeting~28
Meetings that no showed8
Dials thrown away~224
Roughlyhalf a week of calling
A confirmation text costs9 seconds
Note: This is why confirming sits inside the Set Up standard. It is the cheapest money in the entire funnel.
STEP 01

Two habits, ten minutes a day

Ten minutes for the pair of them. Almost nobody does both, every day, for ninety days.

BEFORE THE BLOCK
  • One drill on the sales agent
  • Realistic difficulty
  • Your opener leaves your mouth once before a real person hears it
AFTER THE BLOCK
  • Log the numbers in the tracker
  • Six stages, thirty seconds
  • The night is a yes or a no, not a feeling
STEP 02

Why almost nobody does it

Not because it is hard. Because it is boring and nobody is watching.

That gap is the entire edge, and it is available to every single person in this room today, for free.

The guy who runs this daily for ninety days is not twice as good as the guy who ran it twice. He is unrecognizable. Same number, same six stages. He just kept showing up to something boring.

STEP 03

The turn

But you guys aren't here because you want to learn how to start a business. You're here because you want to learn how to change your damn life.